Bali’s provincial administration has reduced funding for tourism promotion for the 2010 fiscal year in order to increase its effectiveness.

Head of the Bali Tourism Office Ida Bagus Kade Subhiksu claimed that conventional promotional activities were ineffective and a waste of money.

“We would focus on media promotions in a number of foreign television stations in Asian, Middle-Eastern and European countries among others,” Subhiksu said. Continue reading →